Newsroom

There is something about a toboggan company... We are regularly engaging with those interested in sharing some of our story to their audiences. These are some of the more recent publications!

Get to Know This Toboggan Manufacturer before It’s a Big-Name Brand

"As Northern Toboggan Co. perfects a nearly forgotten craft, it also aims to be your next—and last—stop for winter gear"

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The best gifts to buy people who love travel and adventure 

"This classic 6-foot Wood Toboggan is crafted by hand in Minnesota. For extra comfort, add a highly durable red pad."

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The 2015 A-List Awards

"The design of the company’s top-selling wooden snow sleds, perfect for family and function, is centered on durability and practicality."

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Northern Toboggan finds niche in outdoor rec

"The story of Northern Toboggan runs as deep as the snow on which the products crafted by this second-generation family business can ride".

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Craft Culture: Handmade toboggans at Northern Toboggan & Sled

"Snow crunches under my tires as I pull up to the modest building. The air has that undeniable crispness winter brings with her as she settles in for the season. On a parcel of farmland six miles east of Warroad, Minnesota, mere miles from the Canadian border, John Harren’s Northern Toboggan & Sled shop is masked by winter’s early darkness..."

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Minnesota Bound Video

a Ron Schara production

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Northern Toboggan, a second-generation family business in Warroad, finds niche in the outdoor recreation market

"It’s a story of old and new. Of tradition and technology, the latter in the form of social media, digital marketing and e-commerce. New techniques for selling hand-crafted products that have been around for hundreds of years."

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Midwest Living Holiday Gift Guide

"The centuries-old skill became John's passion, giving birth to Northern Toboggan and Sled in 1995. Made from red oak and long enough to seat four, this heirloom-quality toboggan has some give to it, so it bends slightly to whoosh smoothly over bumps".

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Prairie Public Broadcasting Video

2017

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Harren family
creates winter fun

“ There’s been a number of projects we’ve done over the years that really deal with people getting out on the land, preserving heritage ... That’s one of the neatest things about this business, is the connection we make with different groups of people"

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